TFC Futures for the Australian Fashion Industry

I must say, it was all a bit overwhelming after the discussions on the TFC futures in the Australian fashion industry. It all seemed so doom and gloom. The local fashion industry is not able to compete with overseas mass production companies. It’s obvious a new approach is needed if local companies want to sustain through the hard times that have yet to come in this economic climate. Australian manufactures and companies must not under estimate the smaller local businesses. In places like NZ, local manufactures seem to be coping much better then here. I believe this is because an emphasis (helped by government funding) has been made on the local talent.

SWOT analysis on Personal Design Practice
STRENGTHS
Versatile clothing, made simply, with high finishing
Cleaver design that is inclusive of divers sizes and ages
Targeting mature women, involved in design and ideas, financially stable
A more personal approach made in smaller quantities, keeping standards high

WEAKNESSES
Newly established
Lack of contacts - manufacturers, agents, etc.
Haven’t established strong reputation with industries or consumers.
Financial constraints

OPPORTUNITIES
Clients looking for new and exciting ideas in design
Clients looking for well made local designs
Opportunity to develop a strong communication with consumers
Opportunity to work in small quantise, keeping it local

THREATS
High local costs eg. rent, manufacturing, distribution
Dying local manufacturing companies
Economic crisis effecting consumers